What is Digital Marketing?

Digital Marketing is a huge topic to talk about, so let’s start from the beginning.

To keep the long story short, Digital Marketing is the backbone of all of your company’s online marketing efforts.

Many companies use digital channels such as Google search, social media, online advertising, and their websites to connect with their current or potential customers. Many companies use this as leverage and most of them focus on online marketing because it allows them to reach their ideal audience.

From your website itself to your online branding assets, and social media channels all fall under digital marketing. Digital marketers use a variety of tactics and assets to boost and support their company’s goals.

The Benefits of Digital Marketing

There are endless reasons why digital marketing makes an excellent asset for so many businesses. Here are a few tips on how to have the biggest impact on marketing and selling to your customers.

1. Reach the right people, in the right place,
at the right time.

The internet is your best friend when it comes to finding potential customers. With your online presence, you could reach more people on the internet than going around in person. Whether your potential customers are teenagers or adults, most people spend a huge amount of their time on the internet and are constantly on their phones. It’s the harsh truth; most people would rather see things on their digital screen rather than having a physical copy like a brochure, or a print ad.

2. Get measurable results to inform your strategy.

Another huge benefit is that digital marketing allows marketers to see results in real-time. If you put an advertisement in a newspaper, you’ll never know how many people have seen it. On the other hand, with digital marketing, you could measure all aspects of your marketing efforts using analytics software.

Marketing has always been about making a connection with your target audience in the right place, at the right time. Whenever your online presence is there, that means digital marketing will always be available and should always be your primary focus for your business.



Owned Digital Marketing Channels & Assets are the ones you registered and created for the selected media websites and quality directories. Those channels should appear online and publish to Google Search Engine so that people can see those created channels and the company as a whole.

Owned Digital Marketing Channels include:

  • Website
  • Social Media Profiles
  • Email
  • Online branding assets (logos, images, etc.)
  • Blogs
  • Online brochures
  • Other written contents published to different websites and influencers.


Earned Digital Marketing channels are the online coverage of your business or company. Through these channels generate users’ engagement or interacting with one another through comments, likes, and emails via social media accounts like Facebook, Instagram, Twitter, YouTube, and other traffic generation platforms helping your business indexed by search engines.

These channels will not guarantee you all the good favors. What I am saying here is the people’s reviews. It could be either good or bad. You cannot control them but you can make your products and services on a good roll by learning some strategies published to different platforms. Paid advertising (SEM) and unpaid advertising (SEO) can help you get the traffic you want by laying out good campaign strategies.

Earned digital marketing channels & assets include:

  • Media coverage of your products, services, or online content
  • Social media posts from others that share your content, or reference your company
  • Online reviews and ratings
  • Articles your business contributes to other sites


Paid Digital Marketing Channels. These are the strategies you are willing to spend and pay for. You can boost your online presence and reach out to more people by allotting a certain budget either on Google Ads and Social Media Ads.

The widely accepted types of paid media in Digital Marketing is pay-per-click (PPC) by Google Ads. It will allow us our business/company to appear in Google Search results by certain search terms we want people to see our services or products. These search terms will match the keywords we created in the Ads or even on our landing pages and even blogs.

Paid digital marketing channels & assets include:

  • Digital advertising (banner, display, etc.)
  • Native advertising Pay-per-click (PPC) or Google Ads
  • Boosted social media posts and social media advertisements
  • Directories
  • Link Building


In order for your business to recognize online and get the quality traffic you need, make sure you maximize all the strategies and marketing tools available in the market. These are the optimized website, social media presence, email marketing, video marketing, google ads, social media ads, directories, blogs, and even offline marketing. These mentioned online and offline tools could help your business gain traffic and hit the first page of Google Search Engine Results Pages (SERP).

REON Digital Marketing Company’s Filipino SEO Analyst and Filipino Digital Marketer can sit down with you to determine the strategy and specific goals you want to achieve. You can contact your Filipino SEO Analyst and Content Strategist through email at