Dissect The Basics Of Google SERP

What in the world does SERP mean? SERP is an acronym that means Search Engine Results Page, queries people asking, and querying. Google returns these via search engines like Google, Bing, and other browsers. Still, confused? Is it dry and too generic? I will explain in detail so that you can learn more.

You type a phrase or keyword into a search engine. Let us say you search “best pizza in Los Angeles” on Google. When returning results, Google factors the quality, authority, and relevance of each website to weigh which sites are more relevant and essential to you, the searcher. Because SERPs are customized based on each searcher’s browsing history or call it “cache.” You are searching in Los Angeles for a pizza. Google will try to give the searcher the closest match based on your website’s quality, and if you are more relative to their location.

As a searcher, you are, of course, don’t know what is happening once you hit that ENTER key as a savvy Filipino Digital Marketer like REON Digital Marketing Company. We made it happen and optimized your website based on the fundamentals of SERP and SEO best practices. Why do websites need it? Because SERPs are highly valuable, and those contents inside your website create opportunities for the best online visibility.

Google dominates the search engine markets, and 86.86% of users are using it as of July 2020. With this metric and percentage. Google is a huge factor in considering and optimizing your website, aligned with its fundamentals and best practices.


Paid Search, often called Pay-Per-Click (PPC), involves Advertisers who paid to have their ads highlighted on the SERP. With Google, two kinds of paid search ads may appear in Text and Shopping Adverts.

Text Ads

Text Ads display at the top of the page and the bottom of the page. An “Ad” icon quickly identifies them.


Shopping Ads

Shopping Ads display in a row at the top of the page or the results’ right hand. If you are uncertain of what you are viewing, look for the word “Sponsored” to confirm.


Although it is not a guarantee to click the “sponsored” or “Ad” icon, sometimes the organic results took the chance of getting clicked. Google paid search ads to provide significant returns if properly managed and have the quality keywords optimized in Google Ads.


When the user searches for the local business, service, or product, Google responds with either Local Pack or Knowledge Graph – both managed in Google My Business.

Local Pack

Local Pack is a reference to Google Maps, which displays the snippet of a map alongside three business listings dependent on the person searching.


Local Knowledge Graph

Local Knowledge Graph is connected with branded searches, typically related to the business location. It displays relevant information about the business.



As mentioned above, organic results are unpaid search results ranked based on several factors controlled by SEO. Users click organic products over paid ads more than nine times out of 10, which is why it’s so crucial that your SEO strategy gets constant attention to rank without paying Ads or position organically.

Many listing formats exist, but these are the foundational elements of Google’s SERP – keep them at the top of your mind as you build your SEO strategy.

REON Digital Marketing Company’s Filipino SEO Analyst and Filipino Digital Marketer can sit down with you to determine the strategy and specific goals you want to achieve. You can contact your Filipino SEO Analyst and Content Strategist through email at